Consolidating the various pieces of customer and prospect information is just part of your Salesforce.com strategy. The implementation involves understanding the complexities of how various teams within your organisation use that customer information, what they do with that data, and learning how to use it for your best business advantage. It’s about figuring out how Salesforce.com integrates with existing processes and technologies to help you optimise your business, learn how to make your business better, and then making it all happen seamlessly.